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‘SMART’ new website is up for an award

The ICA has been shortlisted for the Trade Association Forum’s (TAF) Website of the Year award.

Working with digital agency, Bolland & Lowe, our ‘SMART’ new website went live last July. Six months in the making, it was one of the most challenging projects we have ever worked on.

“Our aim was to develop a mobile friendly website that would enable us to reach, engage and support the global cotton community and provide essential safe trading resources for our members,” says Nicky Simon, ICA’s Marketing & Communications Officer. “We are already seeing some great results. Page views have risen dramatically, as has time spent on the site and our new safe trading feature now appears as one of the sites most popular pages.”

And in case you are wondering why the website is ‘SMART‘ – it is an acronym for: Safe, Mobile, Automated, Resourceful, Trade.

The results will be announced at a special awards ceremony in London on 9 July. Please keep your fingers crossed.


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